Vice President, Client Analytics

Ibotta is seeking a Vice President of Client Analytics to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role is responsible for leading the development and execution of client-focused analytics strategies that help CPGs understand their consumer, grow sales, and measure and optimize results with confidence.

The VP of Client Analytics will focus on three primary areas: building and evolving the measurement framework that demonstrates the incremental impact of Ibotta campaigns; partnering with senior leaders across Ibotta’s Revenue team to build and deepen relationships with key clients and their analytics and measurement teams; and leading Ibotta’s Client Analytics team, including decision scientists, analysts, and reporting specialists, by providing mentorship, strategic direction, and a culture of proactive, insight-driven client support.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing

• Be a key stakeholder of Ibotta’s measurement framework while providing thought leadership on best practices and ensuring data quality, integrity, and accuracy across initiatives
• Lead and mentor a team of analysts, decision scientists, and reporting specialists. Advance their ability to drive strategic insights on behalf of Ibotta’s clients
• Oversee the analysis of sales data, market trends, consumer behavior, and campaign performance to provide strategic recommendations. Manage on-going prioritization of key initiatives in partnership with Ibotta Revenue stakeholders
• Develop and deliver insightful client presentations and reports that communicate complex data in a clear and actionable manner
• Lead the development of campaign setup best practices across planning, flighting, measurement, and optimization to make campaign proposals and client satisfaction maximally successful
• Collaborate with sales and marketing teams to identify compelling client and category level insights to accelerate revenue via thought leadership reports
• Work in close collaboration with the Ibotta Product team to drive the requirements for data visualization tools, dashboards, and reporting systems for internal customers (Client Partners, Account Managers, Analysts) and external partners (brands and agencies)
• Represent Ibotta’s measurement methodology externally with clients, agencies, and industry measurement bodies
• Build and maintain strong relationships with key clients and stakeholders; Be a key client advocate for their goals and objectives; Define and track key performance indicators (KPIs) to measure the success of analytics initiatives and client engagements
• Stay abreast of industry trends and emerging technologies in marketing measurement, analytics and data science
• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

What we are looking for

• 15+ years in analytics, including client-facing experience advising advertisers on marketing performance. CPG experience from a brand, ad platform, retail media network, measurement provider, or agency preferred.
• 10+ years experience leading and managing high-performing analytics teams. Demonstrated ability to lead through change. Must be able to empower, build trust, and drive accountability with a genuine investment in developing people.
• Bachelor’s degree in Data Science, Statistics, Business Analytics, or a related field required. Master’s degree preferred
• Robust business acumen, sharp analytical problem-solving and strategic thinking abilities
• External client-facing experience and the ability to build and maintain strong client relationships at senior leadership levels
• Working knowledge of how media and creative agencies plan, buy, and evaluate campaign performance, with the credibility to engage agency measurement teams directly
• Deep expertise in ad and media measurement, including incrementality-based standards and closed-loop, publisher-sourced sales data, with fluency in the CPG-specific market research and consumer behavior metrics that determine measurement credibility with brand and agency partners. Includes how CPG marketers measure media versus trade dollars, and the judgment to articulate where Ibotta sits on that continuum.
• Executive-level communication and presentation skills, with the ability to translate complex technical details into easily understood concepts for both technical and non-technical audiences
• Fluency with AI-enabled analytics and reporting tools, with a track record of using them to scale a high-volume client analytics function
• Significant experience with statistical analysis and modeling; Predictive analytics
• Ability to work in a fast-paced and dynamic environment
• Willingness to travel a minimum of 25% of the time for client meetings and engagement

Additional Details

• This position includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks and occasional meals.
• Base compensation range: $235,000 - $275,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Applicants are accepted until the position is filled.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.