Salesforce Administrator / Developer

We are looking for a Salesforce specialist to take ownership of the setup, development, and day-to-day administration of a real estate developer’s CRM.

The role involves configuring sales pipelines, integrating communication channels and lead sources, automating lead distribution, creating reports and dashboards, maintaining data quality, and helping the team use Salesforce effectively. A key part of the role is integrating Salesforce with websites and external services, managing data related to real estate projects and units, and providing ongoing system support after implementation.

Responsibilities

Sales Pipelines and Processes

• Configure and improve lead and opportunity management processes, including stages, transition criteria, required fields, loss reasons, tasks, and reminders.

• Align with the business on the differences between direct customer inquiries and broker/agency workflows, implementing separate processes where necessary.

• Configure the conversion of leads into contacts and opportunities while preserving the lead source, history, and ownership.

• Establish relationships between customers, brokers, opportunities, projects, and units within the existing data model.

• Automate follow-ups, inactivity monitoring, and escalations to managers.

Communication Channels and Lead Sources

• Audit existing channels and integrate the agreed set with Salesforce. Review email, telephony, WhatsApp, websites and landing pages, advertising lead forms, and event registrations. Telegram and other messaging platforms may be considered based on business needs.

• Enable sales managers to handle communications directly from the CRM wherever supported by the selected solution, including sending and receiving messages, making calls, assigning ownership, and maintaining communication history in the relevant records.

• Configure the association of inquiries with existing customers, handle repeat inquiries, and prevent duplicate records.

• Preserve lead source information, UTM parameters, campaign data, project interest, and other agreed data points.

• Configure templates, notifications, and automated confirmations while accounting for consent requirements and unsubscribe preferences.

• Monitor integration errors to ensure that failed leads and messages are detected and can be reprocessed without creating duplicates.

• Assess compatibility, licensing requirements, and connector costs before implementation. The final integration approach for each channel will be determined following an audit.

Lead Assignment and Reassignment

• Implement agreed lead assignment rules based on project, language, source, team, manager availability, and workload, including round-robin distribution where required.

• Account for repeat inquiries assigned to an existing manager, exceptions, employee leave, inactive users, and backup queues.

• Monitor time to first contact, configure notifications, and enable reassignment when agreed response-time targets are missed.

• Maintain an assignment history showing who received each lead, when it was assigned, and why ownership changed.

• Ensure accurate reporting after reassignment by separately

Requirements

• Fluent Russian for gathering requirements, discussing solutions, and training employees.

• Hands-on experience independently configuring and maintaining Salesforce in a business environment. A guideline of 3+ years of experience is preferred; practical case studies and independence are more important than formal tenure.

• Strong knowledge of Sales Cloud processes and the Leads, Contacts, Accounts, Opportunities, Campaigns, and Activities data models, as well as custom objects.

• Practical experience with Salesforce Flow, validation rules, lead assignment rules, queues, access management, reports, and dashboards.

• Experience integrating external systems via APIs and webhooks, troubleshooting errors, handling repeated requests, and preventing duplicate records.

• Proficiency in Apex and SOQL sufficient to independently read, troubleshoot, and modify existing logic, write necessary tests, and account for platform limitations.

• Experience with data imports, cleansing, and bulk updates, with an understanding of how changes affect automations and reporting.

• Experience working with sandbox environments, deploying changes, and using version control for code.

• Ability to translate business requirements into practical solutions, estimate effort, and explain outcomes to non-technical stakeholders.

• English proficiency sufficient for technical documentation and communication with support teams. The ability to interact with English-speaking users will be assessed during the interview.

Nice to Have

• Experience in real estate development, including multiple projects, brokers and agencies, unit catalogs, and long sales cycles.

• Hands-on experience integrating WhatsApp, telephony, email, and advertising lead forms with Salesforce.

• Experience implementing complex lead assignment rules, monitoring response times, and maintaining accurate metrics after reassignment.

• Experience integrating CRM systems with websites, registration forms, event management services, and email marketing platforms.

• Experience with Lightning Web Components, integration platforms, and automation tools, where applicable to the existing system.

• Salesforce certifications in administration, development, or Sales Cloud. Certifications are a plus but do not replace proven practical experience.

Benefits

Dynamic, fast-growing, and collaborative team

Professional growth and career development opportunities